Capture subjects near, far and in-between with the PowerShot SX730 HS digital camera's powerful 40x Optical Zoom. Take shots of epic moments with Zoom Framing Assist when using longer focal lengths, like capturing your friend surfing waves in the distance. There's even an automatic feature to choose the best composition for your subject. Let's not forget about those all-important selfies, too - the new 180° tilt-type screen can face all the way forward to put you in the center of the frame. The Smooth Skin effect, which is now available in all modes, can help enhance your natural features. Share your photos and videos right away with a range of connection options, which now includes versatile built-in Bluetooth®*, as well as built-in Wi-Fi®** and NFC*** technology.